USA, UK, France. The debate about the three basic BIM strategies

In each of the editions of the European BIM Summit we have wanted to show a a different BIM implementation strategy


In the first edition, Brian Skripac explained how in the United States there has been essentially been two disciplines (apart from the great contribution that the US Army Corps of Engineers has made to the BIM as the biggest “promoter” and “constructor” of that country) that have launched the BIM process. One has been led by an institution, the American Institute of Architects (AIA), representing 100,000 professionals, which identified the BIM as the spring to transform the profession itself, in need of the gradual and rapid introduction of new technologies that provide the digital and mobile. The other entity is the AGC, The Associated General Contractors of America, who wanted to eliminate the excessive judicial entanglement of each construction project once it is finished.


On the other hand, Mark Bew explained in the second edition that Britain used a completely different strategy. The government’s approach differed radically. It was based on a visionary, Paul Morrell, who introduced Francis Maude, Minister for the Cabinet Office, to BIM, to the point of convincing him to present in 2011 a strategy for its implementation according to the changing dynamics and attitude of the entire value chain and understanding it was necessary to create new ways of working in a collaborative and more efficiently. With a clear objective to lead the world’s way of working with BIM. And with a fixed term: 4 years.


The first strategy was to change the way of working of two very different professions. The second opted for compulsory change. And in this next edition, we will analyze the French model. A model based on the major paradigm shift that will involve the adoption of digital. And how to digitalize the entire industry. And to do it their way, as it has always been in French culture. Before the Internet, France already enjoyed the connection between computers, Minitel, developed in 1978. And now is not only wants to change the construction sector, but its strategy is based on the total change in their industry and starts with its administration


But this we’ll see in the next EBS2017…